In a recent blog, Google has announced that TLS, SSL enabled websites(https://) will be getting added advantages in SEO ranking. In order to make the Internet more safe and secure, Google has started using HTTPS as a ranking signal, that means if you site is HTTPS enabled you will get ranked higher. However they have also cleared that this ranking signal weighs less than signals like high-quality content etc.
Even though, some may think it as hypocritical of Google who has products which doesn’t follow HTTPS( like the BlogSpot), but Google has made this a part of SEO and may increase the weight of this ranking signal in near future. The whole purpose of this initiative is to keep everyone safe on the web. Website owners !! its time to switch from http to https. Encryption is going to be the key to SEO !! So, Get your website on https and get ranked higher on Google.
For more details visit the official Google Webmaster Central blog: http://googlewebmastercentral.blogspot.in/2014/08/https-as-ranking-signal.html
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